Diploma of Marketing and Communication

Codes - BSB50620 | CRICOS 106450D

Duration - 52 Weeks

Location - Sydney


The BSB50620 Diploma in Marketing and Communication focuses on in depth technical skills such as market research planning and budget management. They may apply these skills to more into more senior marketing roles within and organisation, with knowledge and skillset to implement marketing projects from scratch. 

Course description 

To be issued the qualification BSB50620 Diploma of Marketing and Communication you must be assessed as competent in all 12 units of competency which includes 5 core units and 7 elective units. 

The elective units of competency have been chosen to provide you with a broad set of skills including more in depth technical skills such as market research planning and budget management. Undertaking these electives will enable you to move into more senior marketing roles within an organisation and learn the necessary knowledge and skillset to implement a marketing project from scratch.  

Structured learning during the course is supported by industry case studies and real world examples. Whilst this course is at times demanding and requires a significant amount of dedicated effort, it is a rewarding and enjoyable one for those who are passionate about marketing and improving their business acumen. 

In order to provide you with a truly engaging learning experience, we offer training with a combination of face to face and online study. During class time, our highly experienced and knowledgeable trainers will train you on the theoretical aspects as well as assist you in the development of the essential practical skills you require, to become a future marketing executive. 

Employment Pathways 

Relevant job titles include 

  • Product Manager 
  • Public Relations Manager 
  • Marketing Manager 
  • Campaign Manager 
  • Marketing Coordinator
  • Marketing Team Leader 

Entry Requirements 

Academic Requirements 

Entry to this course requires: 

  • Successful completion of BSBMM411 Make presentations, BSBCRT412 Articulate, present and debate ideas, BSBMKG433 Undertake marketing activities, BSBMKG435 Analyse consumer behaviours, BSBMKG439 Develop and apply knowledge of communications industry and BSBWRT411 Write complex documents or their equivalents; OR 
  • Two years equivalent full-time relevant work experience 

English Requirements 

Applications from non-English speaking backgrounds only: 

  • IELTS (Academic) 6.0 overall or equivalent 

Please refer to RIC’s Student Suitability and Enrolment Process for full information

Course Structure 

Core Units 

  • BSBMKG541 Identify and evaluate marketing opportunities 
  • BSBMKG542 Establish and monitor the marketing mix
  • BSBMKG Design and develop marketing communication plans 
  • BSBMKG555 Write persuasive copy 
  • BSBPMG430 Undertake project work 

Elective Units 

  • BSBMKG546 Develop social media engagement plans 
  • BSBMKG543 Plan and interpret market research 
  • BSBMKG551 Create multiplatform advertisements for mass media 
  • BSBCMM511 Communication with influence 
  • BSBFIN501 Manage budgets and financial plans
  • BSBTEC404 Use digital technologies to collaborate in a work environment 
  • BSBopS505 Manage organisations customer service 

Course Duration 

  • 52 Weeks total duration 
  • 40 weeks (4 terms) classroom delivery 

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