Certificate IV in Marketing and Communication

Codes - BSB40820 | CRICOS 106449H

Duration - 52 Weeks

Location - Sydney


The BSB40820 Certificate IV in Marketing and Communication focuses on the knowledge and skills required of inspiring professionals with the vision of pursuing a career in the dynamic marketing and communication space.  

Course description 

To be issued the qualification BSB40820 Certificate IV in Marketing and Communication you must be assessed as competent in all 12 units of competency which includes 6 core units and 6 elective units. 

The elective units of competency have been chosen to provide you with a broad set of skills including fundamental business management skills enabling you to move into more senior marketing roles within an organisation. Structured learning during the course is supported by industry case studies and real-world examples. 

Whilst this course is at times demanding and requires a significant amount of dedicated effort, it is a rewarding and enjoyable one for those who are passionate about marketing and improving their business acumen. 

In order to provide you with a truly engaging learning experience, we offer training with a combination of face to face and online study. During class time, our highly experienced and knowledgeable trainers will train you on the theoretical aspects as well as assist you in the development of the essential practical skills you require to become a future marketing executive. 

Employment Pathways 

Relevant job titles include 

  • Media Planner
  • Community Relations Team Leader 
  • Direct Marketing Officer 
  • Assistant Advertising Account Planner 
  • Public Relations Officer 
  • Advertising Account Coordinator
  • Marketing Coordinator 
  • Promotions Assistant Manager 
  • Media Assistant 

Entry Requirements 

Academic Requirements 

Entry to this course requires: 

  • Successful completion of Australian Year 10 or equivalent; OR 
  • Successful completion of an AQF recognised Certificate III in Business or other relevant qualification, OR 
  • Relevant work experience in a related field 

English Requirements 

Applications from non-English speaking backgrounds only: 

  • IELTS (Academic) 6.0 overall or equivalent 

Please refer to RIC’s Student Suitability and Enrolment Process for full information

Course Structure 

Core Units 

  • BSBCRT412 Articulate, present and debate ideas 
  • BSBWRT411 Write complex documents 
  • BSBCMM411 Make presentations
  • BSBTWK503 Manage meetings 
  • BSBCRT411 Apply critical thinking to work practices 
  • BSBMKG433 Undertake marketing activities 
  • BSBMKG435 Analyse consumer behaviours 
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBTEC303 Create electronic presentations 
  • BSBTWK401 Build and maintain business relationships 

Elective Units 

  • BSBMKG440 Apply marketing communication across a convergent industry
  • BSBMKG Promote products and services 

Course Duration 

  • 52 Weeks total duration 
  • 40 weeks (4 terms) classroom delivery 

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